6 questions to help choose your marketing channels

04/26/2011 | BusinessWeek.com/Today's Tip blog

There are lots of marketing channels that "seem cool," but if they don't reach your customers, then they are a waste of time and money, writes Beth Goldstein, who offers six questions to help evaluate your options for the best possible return on investment. Beyond money, however, measure your efforts "in terms of time invested, especially given how scarce a resource time is for almost all entrepreneurs."

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