AP reveals a nuanced social strategy

04/26/2012 | Digiday.com

The Associated Press takes different approaches to different digital media platforms and social networks. Facebook, for instance, is deemed a better platform than Twitter for reader engagement, social media editor Eric Carvin says. But, in the end, AP must remember that it is "a [business-to-business] operation, and if we tweeted every news break, there would be little value to our paying customers," Carvin says.

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