Brands fear collateral damage as Google wages war on spam

04/26/2012 | · Search Engine Land ·

Google has rolled out new search algorithms designed to reward "high quality" sites and penalize spam websites, sparking heated debate over which brand sites are benefiting from or suffering under the new regime. The bottom line, writes Danny Goodwin, is that the switch-up emphasizes the futility of trying to game Google's system. "Chasing an algorithm isn’t a winning marketing strategy. Stop chasing taillights," he warns.

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