Cheesy campaign brings new customers to The Melting Pot

04/26/2012 | Ragan.com

The Melting Pot fondue-restaurant chain won 25,000 new email-list subscribers in just 13 hours with a campaign tied to National Cheese Fondue Day. The chain offered free fondue to all new subscribers, and launched a broad-based social-media campaign promoting the offer. "It certainly exceeded expectations," communications chief Sandy D'Elosua said.

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