Google adds e-mail marketing to paid search ads

04/26/2012 | MediaPost Communications

Consumers searching for a specific brand will be able sign up for newsletters or e-mail alerts for special offers via paid search ads using a format being tested by Google. Clicking on the ad summons a form with the user's Gmail address, which can be sent to the advertiser in return for special alerts. It amounts to "a very sophisticated form of lead generation," said Terry Van Horne of Reliable SEO.

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