How to incorporate Instagram into your next event

04/26/2012 | Guardian (London), The

Brands that stage real-world events should actively encourage attendees to use Instagram to record their impressions, Dirk Singer writes. Tell security guards not to confiscate cameras, but instead to let people know about the hashtags you'll use to draw together images from the event, Singer advises. "At last count, forty million people were using Instagram. ... That's not an audience you can afford to ignore," he writes.

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Guardian (London), The

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