Industry leaders: Simplicity, convenience will draw traffic to mobile

04/26/2012 | MobileCommerceDaily.com

Simplicity will be what matters above all for consumers adopting mobile payments and much more work needs to be done, Brandon McGee, director of global mobile at Dell, said at the Mobile Shopping Spring Summit in San Diego. In Dell's case, the issue is crucial as the company has no brick-and-mortar stores and depends on digital sales. But another speaker, Jared Miller of United Airlines, said that regardless of the industry, consumer convenience should be the paramount goal in the mobile space.

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