MMA's Stuart: Mobile campaigns click with creativity

04/26/2012 | Momentum Review

Mobile ad campaigns benefit from creativity that is geared to the platform, says Greg Stuart, CEO of the Mobile Marketing Association. "Mobile is personal, mobile is pervasive and mobile has proximity. I want to see -- and the medium demands -- creative that engages mobile users in a fun and exciting way on a one-to-one basis," Stuart says in an interview.

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