Non-sponsors face hefty fines for using Olympics in ads

04/26/2012 | Bloomberg Businessweek

Retailers face fines of up to 20,000 pounds just for combining "games" and "2012" in summer promotions, as the International Olympic Committee and London organizers aggressively protect the Summer Games' 53 sponsors. Many are finding generic ways to allude to the Olympics. "The usage of Olympics in terms of logos et cetera is a very restricted area, and we’re not in that category, but we'll certainly be part of the strong celebrations," said Marks & Spencer CEO Marc Bolland.

View Full Article in:

Bloomberg Businessweek

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
EVP, Catalog/Online Store
National Geographic Society
Washington, Dist. Columbia
Senior Director, Learning and Workforce Development
National Retail Federation
Washington, Dist. Columbia
Director, Leadership Development & Talent Acquisition
Hibbett Sporting Goods, Inc.
Birmingham, Alabama
Vice President of Marketing
Blair
Warren, Pennsylvania
Commercial Building Products Sales Specialist
Parksite Inc
Columbia, SC