Pepsi Next launch is a bright spot in mixed report

04/26/2012 | Wall Street Journal, The

Despite a 25% increase in ad expenditures, PepsiCo's net income slipped 1.4% to $1.13 billion in the first quarter. Sales rose 4.1% to $12.43 billion against rising commodity costs. The company's ad spending spree included the March launch of Pepsi Next, which captured 1% of market share in U.S. dollars and is "really bringing back lapsed cola users," said Chairman and CEO Indra Nooyi.

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