Retailers build man caves to sell skin care products

04/26/2012 | Wall Street Journal, The

Male adoption of skin care has turned the sector into a fast-growing market and is altering the retail space to make men more comfortable with buying such products. Drug store chains such as Duane Reade and CVS have followed department stores such as Nordstrom in offering male-dedicated spaces. Macy's new "men's grooming zone" in its Philadelphia store is "almost a men's skin care man cave," Macy's Muriel Gonzalez says.

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Wall Street Journal, The

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