Sauza Tequila fireman stokes YouTube views

04/26/2012 | MediaPost Communications

A provocative campaign for Sauza Blue Tequila has become a viral hit for agency Euro RSCG Chicago, garnering 656,000 hits on YouTube in 10 days. The two-minute video uses a buff fireman in a double entendre monologue about helping out women who come to him for assistance, but who ends up delivering drink recipes.

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