Scotts expands e-mail marketing program to win customers

04/26/2012 | MediaPost Communications

Scotts Miracle-Gro has expanded the reach of its "My Turf Tips" e-mail marketing program by allowing store representatives at home-improvement retailers to sign up people. The company sends a customized e-mail message to new customers and has iPhone and iPad apps to enable signups.

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Vice President, HEDIS & Performance Outcomes
Dayton, OH