Tobacco makers diversify with e-cig purchase, smokeless push

04/26/2012 | Wall Street Journal, The

Lorillard's $135 million acquisition of electronic cigarette maker Blu Ecigs and other firms' growing emphasis on smokeless products reflect a strategic shift by tobacco firms amid declining cigarette sales and possible FDA restrictions on menthol flavoring. The FDA has said it intends to regulate e-cigarettes as well.

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Wall Street Journal, The

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