Will the "newfronts" persuade marketers to open their wallets?

04/26/2012 | New York Times (tiered subscription model), The

The Digital Content NewFronts are proving a hit, with Web platforms eager to pitch themselves to brands, and marketers saying they're ready to invest serious money in digital video outreach. It's unclear how much of brands' $70 billion TV-advertising budget will be diverted into online video, but online video is increasingly being seen as a powerful marketing tool. The "newfronts" were originally conceived as a way "to beat a drum for change," said Mark Beeching, chief creative and strategy officer at Digitas, but "now, it's servicing a need."

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO