How Sam Adams became a $630M success story

04/26/2013 | Entrepreneur online · CNNMoney

Building a niche brand into a nationally successful brand takes time, passion and attention to detail, says Jim Koch, founder of Sam Adams. "Nobody loves your product better than you do. Nobody is more passionate about it. You are going to be -- like it or not -- you are going to be the best salesperson for the product," he says.

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Entrepreneur online · CNNMoney

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