In marketing, looks are everything

04/26/2013 | Packaging World online

An eye-catching package design is a smart investment for products of all types, writes Ted Mininni, president of design consultancy firm Design Force. Good marketing strategies recognize that shoppers are more visual than verbal and reinforce a logo and look through advertising and packaging. Monster, for example, is better recognized for its neon-green slashed "M" than for its "Unleash the Beast" slogan.

View Full Article in:

Packaging World online

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA
Retail Food Services Manager
University of Massachusetts Amherst
Amherst, MA