Coke Zero unveiled on eBay

04/27/2005 | Adweek

Louisville, Ky., resident Harold Leggett paid $2,750 for the first publicly available bottles of the upcoming Coca-Cola Co. product, Coke Zero, in an eBay auction masterminded by Miami agency Crispin Porter + Bogusky. Coke Zero also is sponsoring the Rock 'n' Roll Marathon in San Diego.

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