New frontiers in magazine advertising

04/27/2005 | NYTimes.com

In an example of unconventional advertising, editors of Rodale's magazine Runner's World are training employees of Westin Hotels & Resorts to be "running concierges," helping guests find their way to and from local points of interest using maps bearing the Westin and Runner's World logos. In turn, Westin will sponsor Runner's World races held around the world.

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