New frontiers in magazine advertising

04/27/2005 |

In an example of unconventional advertising, editors of Rodale's magazine Runner's World are training employees of Westin Hotels & Resorts to be "running concierges," helping guests find their way to and from local points of interest using maps bearing the Westin and Runner's World logos. In turn, Westin will sponsor Runner's World races held around the world.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA