Tony the Tiger taps athletes for promo

04/27/2005 | Adweek · Brandweek

Kellogg is packaging CD-ROMs promoting exercise and a healthy lifestyle with its Frosted Flakes brand. The multimedia program ties in with a recently launched TV campaign by Leo Burnett, and features athletes Mia Hamm, Kevin Garnett and Tony Hawk, along with brand icon Tony the Tiger.

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Adweek · Brandweek

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