Axe ads cut through the clutter

04/27/2006 | Adweek

The International Clio Awards has revealed that Unilever brand Axe deodorant will be awarded the 2006 Advertiser of the Year prize at the upcoming Clio Festival in Miami. Axe's notoriously unsubtle, sexually charged ads are crafted by the New York office of Bartle Bogle Hegarty.

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