Absolut spins its own "World" with new campaign

04/27/2007 | NYTimes.com

Seeking to recapture its glory days of big sales gains, Absolut vodka, and longtime shop TBWA/Chiat/Day, New York, are launching a new campaign built around an "Absolut World," where amazing things happen. Absolut's longstanding campaign, which spanned 25 years, focused on its signature bottle. Now, the marketer is spending $35 million on its "World" pitch -- its second relaunch in 15 months.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA