Absolut spins its own "World" with new campaign

04/27/2007 | NYTimes.com

Seeking to recapture its glory days of big sales gains, Absolut vodka, and longtime shop TBWA/Chiat/Day, New York, are launching a new campaign built around an "Absolut World," where amazing things happen. Absolut's longstanding campaign, which spanned 25 years, focused on its signature bottle. Now, the marketer is spending $35 million on its "World" pitch -- its second relaunch in 15 months.

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