JWT's "Flex 'n' Zephyr" to gain Comedy Central Net platform

04/27/2007 | Hollywood Reporter, The

Comedy Central is tapping J. Walter Thompson to create a Web series around its "Flex 'n' Zephyr" animated shorts, which were originally developed by JWT division Nursery to gather data about the young male demographic. Although the Flex 'n' Zephyr animations were never used for branding a specific product, marketers associated with JWT and Comedy Central may gain placements in the webisodes.

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