Marketers can control AdClimate with FeedBurner product

04/27/2007 | Mediaweek

With FeedBurner's new AdClimate tool, marketers don't have to worry about seeing their brand paired with objectionable content or material critical of their company or industry. The product is aimed at helping mainstream marketers develop a greater comfort zone with FeedBurner's 700,000 RSS feeds, most of which are user generated, according to this article.

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