How engagement is changing the business of TV ad buying

04/27/2008 | Broadcasting & Cable

This article looks at how new metrics evaluating engagement and ROI are helping redefine how marketers evaluate a TV show's success and where they make media buys. Some media planners believe the new metrics will replace the traditional method where audience size matters most, but others say some marketers will continue to emphasize reaching the broadest possible audience.

View Full Article in:

Broadcasting & Cable

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals