6 failure factors in social media

04/27/2010 | Small Business Trends

If social media are so great, why aren't you seeing more results from your efforts? Lisa Barone has six good answers to that question: Maybe you lack an overall strategy, you're using the wrong site or you're not listening to feedback. And what about commitment? "Small business owners who 'dabble', should expect to get dabbling results," she writes.

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