Column: Insiders say "home-based" brand likely a misstep

04/27/2010 | Travel Weekly

Columnist Arnie Weissmann says that while some travel agents who work out of their home object to being branded a "home-based travel agent," other industry insiders say that doing so could be detrimental to a business. "Agents who are home-based should not ... divide themselves as being separate from the total selling travel industry," said Priscilla Alexander, CEO of Protravel International. "I think you're, first of all, travel agents, travel counselors, travel advisers. And for you to keep differentiating yourself is a little bit unfair to yourself, and you're putting yourself in sort of a secondary role, which you are not."

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