Firms create new ways for marketers to link display, search

04/27/2010 | ClickZ

Efficient Frontier has created a display ad platform that includes a real-time bidding tool with search campaign management, data and reporting, the combination of which is meant to improve the buying process. On the demand-platform side, Invite Media, MediaMath and DataXu are among the firms that have teamed up with search retargeting firm Magnetic to allow marketers to tap search data via their platforms.

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