4 ways to show your customers a little love

04/27/2011 | BusinessWeek.com/Today's Tip blog

To keep your customers happy, give them more than just a product or service -- give them an experience and a little love. Something as simple as a thank-you note, or a T-shirt, can go a long way to creating customer loyalty, Michelle Riggen-Ransom wrote. Also, monitor what's being said about your company online so you can respond to complaints.

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