5 leadership lessons from successful CSR campaigns

04/27/2011 | Forbes

The early CSR pioneers were effectively flying blind, writes Paul Klein. These days, however, bosses can look to companies such as Starbucks, IBM, Procter & Gamble and Campbell's for strategies that can boost their organization's sustainability. "The good news is that a path to high-performance CSR has been uncovered, and it's possible to follow the leaders," Klein writes.

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