Medialets Muse bridges devices for ad campaign design, launch

04/27/2011 | MediaPost Communications · ClickZ

Ad tech company Medialets' new service allows advertisers to assemble campaigns suitable for a range of mobile devices. Medialets Muse also a management component designed to pave the way for an effective campaign launch. "We want to broaden the adoption of mobile advertising by making display less difficult," said Medialets CEO Eric Litman.

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MediaPost Communications · ClickZ

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