Strategy is overrated

04/27/2011 | Forbes

Taking a cerebral, strategy-based approach to business problems is often a shortcut to failure, writes John Kotter. Unless you first take the time to create a sense of urgency and emotional drive around the challenges at hand, even the best-laid business plans are likely to fall short, Kotter argues. "It's got to be both a head and a heart process, because the heart provides the energy to make something big -- a big leap -- happen," he writes.

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