How SMBs can avoid falling into Google's spam-traps

04/27/2012 | SearchEngineWatch.com

Google's efforts to rein in "black hat" search-marketing tactics have taken a toll on small businesses, Adam Stetzer writes. Some small companies were heavily reliant on blog networks and link-exchange sites that have now been deindexed, highlighting the importance of a diverse search-marketing strategy. "It isn't advisable to put too much of your SEM in a single basket," Stetzer writes.

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