How trust can give you a leg up on the competition

04/27/2012 | Fast Company online

Building trust with others can lead to more efficient business interactions, said Don Peppers, co-author of "Extreme Trust: Honesty As Competitive Advantage." "You should try to design a business model where you actually make money by protecting the customer's interest," he explained. A company should work on refining its culture to make sure employees are focused on customers' needs, he said.

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