Marketers must learn the true meaning of community

04/27/2012 | Advertising Age (tiered subscription model)

All those "likes," follows and pins your brand is accumulating don't necessarily mean your social strategy is taking off, Anthony Del Monte writes. Such metrics often are merely "virtual high-fives" given to access an incentive, not indications of a meaningful brand relationship. Real community-building is a more complex, nuanced process, requiring marketers to step back and think deeply about what their customers care about, Del Monte argues.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO