McDonald's marketer likes Olympics for a softer sell

04/27/2012 | Chicago Tribune (tiered subscription model)

McDonald's sees the Summer Olympics in London as an opportunity to talk less about food and more about "children's well-being," said Kevin Newell, the global chief brand officer. The former Burrell Communications and Leo Burnett advertising executive says that when his attention turns back to food it will be in consideration of items sold at some McDonald's globally that could travel well to other countries.

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