McDonald's marketer likes Olympics for a softer sell

04/27/2012 | Chicago Tribune (tiered subscription model)

McDonald's sees the Summer Olympics in London as an opportunity to talk less about food and more about "children's well-being," said Kevin Newell, the global chief brand officer. The former Burrell Communications and Leo Burnett advertising executive says that when his attention turns back to food it will be in consideration of items sold at some McDonald's globally that could travel well to other countries.

View Full Article in:

Chicago Tribune (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Customer Account Specialist
Strategic Market Alliance
Charlotte, NC
Hardgoods Product Manager
Independent Welding Distributors Cooperative
Indianapolis, IN
DIRECTOR OF OPERATIONS, BEVERLY HILLS
Ralph Lauren
Beverly Hills, California
Retail Channel Manager
Microsoft
Redmond, Washington
Retail Buyer/Merchandiser
Delaware North
Arizona