Researchers use AdWords to test campaign slogans

04/27/2012 | MIT Technology Review online

Italian researchers are testing a system for replacing marketing focus groups with AdWords campaigns. Consumers' responses to differently phrased AdWords units can give unbiased insights into the effectiveness of different phrasings and word choices on consumer behaviors, the researchers explain. That could allow marketers to develop more persuasive and effective print, broadcast and digital campaigns.

View Full Article in:

MIT Technology Review online

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY