Social media has its limits, Xerox exec says

04/27/2012 | ClickZ

Xerox has been met with a tepid reaction to its forays into Twitter and Pinterest marketing, chief marketing officer Christa Carone says. The company's established business clients are generally unimpressed by newfangled social media outreach, Carone said. She adds that "the CIOs of major companies are not going to be making a $5 million ... deal based on their connection with Xerox on Facebook."

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