Supercuts mixes musical cuts with hair stylings

04/27/2012 | Forbes

Supercuts' new campaign highlights emerging musical artists by using a documentary style to show members of the groups getting their hair styled at Supercuts. GMR Marketing and Element 79's "Rock the Cut" campaign "rests on the idea that there's immense marketing power in pairing everyday brands with something as emotional and provocative as music," says GMR's Jamie Hannah.

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