Timberland sees engagement value in 2D codes

04/27/2012 | Mobile Marketer

Although many people may not be up to speed on mobile bar codes, they are interested in learning and the number of consumers who do scan them is large enough to make a difference, Timberland executive Brian McGovern said at the Mobile Shopping Spring Summit. The company has used QR codes and Microsoft tags in print campaigns to provide styling advice augmenting the brand's ads.

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