Instagram explores video ads in another slow-paced test

04/27/2014 | Adweek

Instagram is experimenting with sponsored videos from brands including Levi's, Ben and Jerry's, and Burberry, as competition for video business heats up among social media. The Facebook unit, however, is approaching the field carefully. "We work together from the beginning of a campaign -- from the concept phase to production to final edit before a campaign goes live," said Jim Squires, Instagram's director of marketing.

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