Pinterest users pick furnishings for CB2's bare apartment

04/27/2014 | New York Times (tiered subscription model), The

Crate & Barrel's home décor brand CB2 has launched a Pinterest contest where users can fill a blank New York apartment with goods. Designers will let users pick between different beds, couches and more, with ads showing up on Apartment Therapy and other sites. It represents the first advertising campaign aimed at "driving awareness of the overall CB2 brand," said CB2 Marketing Director Alicia Waters.

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