Marketers focusing more on young Hispanics online

04/28/2004 | Media Life

Ad impressions for online entertainment campaigns targeted at Hispanics grew 856% over the first quarter of 2003, and other categories are booming as well, according to data from Nielsen//NetRatings. More than 12.6 million Hispanics are now using the Internet and most of them are young, Nielsen//NetRatings says.

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