Unilever launches new low-carb products to bolster SlimFast brand

04/28/2004 | Financial Times (free content)

Unilever has introduced five low-carbohydrate products to help bolster its SlimFast weight control brand at a time when Atkins diet plans continue to gain popularity. The new products make up about 20% of SlimFast sales and the company plans to launch another 17 low-carb offerings.

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