Behavioral marketing: convenient or creepy?

04/28/2005 | Wired magazine

Online targeted marketing allows advertisers to serve banner and text ads based on a user's site visits and Web searches. While ad serving companies say this practice enhances consumer convenience, privacy experts worry that tracking adware, while technically anonymous, gives marketers access to far more information than a user would ever knowingly provide.

View Full Article in:

Wired magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA