Massachusetts moves to regulate "word-of-mouth" advertising

04/28/2005 | Boston Globe (tiered subscription model), The

Massachusetts legislators will consider a bill aimed at regulating the way marketers recruit teenagers to promote consumer products online -- a technique known as word-of-mouth advertising or buzz marketing. The bill would require children younger than age 16 to obtain a parent's permission before enrolling in buzz marketing programs, in which free products are given to participants in exchange for online and word-of-mouth promotion.

View Full Article in:

Boston Globe (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA