Ritz-Carlton lures young travelers with ad campaign

A $2.5 million campaign by Publicis Groupe shop Team One for the Ritz-Carlton aims to shake off some of the hotel chain's formality and attract young, moneyed and trendier clients. "We wanted to blow the dust off the lion and the crown, but not blow up the brand," said Bruce Himelstein, a Ritz-Carlton marketing executive.

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