Marketers should target niche social networks

04/28/2008 | Brandweek

Brands looking for social-media exposure should look past the major players like MySpace and Facebook and consider the thousands of niche social networks, which can offer "unique campaign opportunities," according to this article. "The real way of getting into social media is you don't advertise, you participate in the community," said Pawel Szymczykowsky, Zappos.com software engineer.

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