If marketers don't set privacy rules, government will, FTC chief says

04/28/2009 | Reuters

If online marketers don't create their own easily understandable privacy guidelines for targeted ads, the government is likely to step in with its own regulations, Federal Trade Commission Chairman Jon Leibowitz said at the Reuters Global Financial Regulation Summit in Washington. "From my perspective, the industry is pretty close to its last clear chance to demonstrate" that it set its own rules, Leibowitz said.

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