Kellogg, General Mills announce major Feeding America donations

04/28/2009 | Advertising Age (tiered subscription model)

Kellogg and General Mills announced they will donate millions of meal servings to Feeding America, an organization that combats hunger. General Mills will give up to 3.5 million meals to food banks through its Hamburger Helper brand, while Kellogg Co. will donate more than 55 million servings of cereal.

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